EcoChic Design Award

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Growing brand success for alumni Katie Jones

We love keeping up to date with what EcoChic Design Award 2014/15 semi-finalist Katie Jones has been up to with her designs and collaborations always so full of energy and colour. So it seems do the media - her brand has experienced a slew of interviews and features in the past year which include Love Magazine, Vogue Japan, Vogue UK, Kaltblut Magazine, 1883 Magazine, The Observer Magazine, DNA Magazine, Flux Magazine and Sneaky Mag - just to name a few. Her unique knitwear is winning fans across the globe and can be found in leading international stores in United Kingdom, China and Japan.

Katie’s namesake brand advocates for a broader awareness of who made products and how they are made. Take a deeper dive into Katie’s brand through this video interview with Central Saint Martin’s student publication, 1Granary to understand how this unique positioning has enabled the brand to survive as a niche company operating in the competitive fashion industry of today.

Image credits: Julian Broad for the Observer, Katie Jones

Hannah LaneKatie Jones