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Here you can learn more about how to source, design and market sustainable fashion. Check out our guides and videos, including our brand new step-by-step designer’s guides to be informed and inspired…

BUILDING A SUSTAINABLE FASHION BUSINESS FASHION AND THE ENVIRONMENT ZERO-WASTE DESIGN TECHNIQUE
A sustainable business works towards achieving a positive triple bottom line – people, planet, profit – so that it generates profit whilst minimising any negative impacts to people and our planet through its products, services and operations. Whilst the fashion industry is loved for its creativity and, in some parts of the world, for its freedom of expression, it causes negative environmental impacts. Zero-waste is a design technique that eliminates textile waste at the design stage. Here are some resources to get you started from experts including Angus Tsui, Timo Rissanen, Johanna Ho and Daniel Silverstein.
GUIDE 》  |   VIDEO 》 GUIDE 》 GUIDE 》  |   VIDEO 》 |  STEP-BY-STEP 》
UP-CYCLING DESIGN TECHNIQUE RECONSTRUCTION DESIGN TECHNIQUE SOURCING TEXTILE WASTE
Up-cycling is the recycling of a material into a product of higher quality. Here are some resources to get you started from experts including Classics Anew, Orsola de Castro, TRAID and Mei Hui. Reconstruction is the process of making new clothes from previously worn garments or preformed finished products. Here are some resources to get you started from experts including Wan & Wong Fashion, Gary Harvey, Milch and Zhang Na. Sourcing textile waste may not be as straight forward as sourcing conventional textiles. It can require a bit more research, but sometimes it may be right under your nose.
GUIDE 》  |   VIDEO 》 |  STEP-BY-STEP 》 GUIDE 》  |   VIDEO 》 |  STEP-BY-STEP 》 GUIDE 》  |   VIDEO 》
MARKETING SUSTAINABLE FASHION  THE FASHION LIFE-CYCLE CONSUMER CARE
It is important to make information on your clothing’s sustainability credentials available to your customers, both so that they have the opportunity to value the considered nature of your brand, and to allow a transparent and honest contact from the onset. Do you know what goes into making ONE shirt? Check out our video to find out… Did you know consumer influence an estimated 80% of the environmental impact of a garment? Check out our ‘Consumer Care Matters’ video in collaboration with Miele to find out how you can lighten your load…
GUIDE 》  |   VIDEO 》 VIDEO 》  VIDEO 》
TEACHING SUSTAINABLE FASHION
If you are an educator, click here to download our brand new Sustainable Fashion Educator Pack with lectures, exercises and project briefs to introduce the topics of A Garment’s Lifecycle, Zero-waste, Up-cycling and Reconstruction to students.

EDUCATOR PACK 》