The EcoChic Design Award 2017 FINALIST
Ayako Yoshida is a finalist of the EcoChic Design Award 2017. She is currently studying fashion design at ESMOD Kyoto.
My inspiration comes from Tsukumogami, the obsolete tools which according to Japanese folklore acquire a spirit after many years, even if they are broken. Tsukumogami can apply to how I see sustainable fashion. By joining this competition, I hope to learn more about sustainable fashion design and how I can make a positive change on the environment. - Ayako Yoshida
EcoChic Design Award Collection
For her EcoChic Design Award application, Ayako applies the design techniques of reconstruction and up-cycling to transform abandoned materials such as discarded tatami mats and old kimonos into beautiful pieces giving them a new lease of life.