EcoChic Design Award

Elena Loesch

Elena loesch

The EcoChic Design Award 2012 China Finalist


Founder and designer of sustainable fashion brand Madame Pure
Zero-waste and up-cycling
Production leftovers from own design

I think sustainable fashion begins with the fabric. Fabrics made without harmful chemicals or pesticides that are biodegradable and locally made can profoundly reduce the environmental impact of a product. - Elena Loesch