The EcoChic Design Award 2011 hong kong finalist
Since participating in the the EcoChic Design Award Hong Kong 2011, Eric has continued to develop his sustainable womenswear and menswear brand, Absurd Laboratory, in which he creates non-trend led collections by up-cycling off-cuts and end-of-roll textiles sourced from manufacturers in Mainland China. Eric’s customer base reaches Hong Kong, Macau, Taiwan, Japan, Malaysia and the brand is now available online on select platforms including independent Asian designer boutique, Novelty Lane. He has a BA (Hons) in Fashion Design with Textiles from The University of Huddersfield.
“I am a fashion designer who works with passion and enjoys participating in different kinds of jobs related to fashion. I hope I will be an influential designer in the future and make an impact on the fashion world” – Eric Wong
EcoChic Design Award collection
For his EcoChic Design Award 2011 collection, Eric was inspired by the recycling logo. He believes consumers don’t just care about fashion trends, fabrics and tailoring, but also a new concept of extending a garment’s life cycle.
To produce the collection, he combined different kinds of fabrics into one piece of cloth and then added pressed buttons on different locations of the hems allowing the user to wear each garment in multiple ways. This approach aimed to extend the “shelf life” of each garment and foster an interaction between designer, product and customer.